Madness or Marketing?  10 greatest advertising stunts ever pulled
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Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys…

Reflections

Reflections

Reflections can guide one’s direction. It could serve as a compass, helping to navigate from wrong paths previously taken. It’s another October, gradually gliding. It’s a new phase that will lead to our 60th year of independence, a new year with many more fresh and blank pages to be filled with our actions and inactions….

The Big Question: Equity or Equality?

The Big Question: Equity or Equality?

Achieving balance is a never-ending journey. When issues on gender balance are discussed, words like “equity” and “equality” are thrown around, hence, the need to understand them as tools for bettering the balance. Equality connotes equal treatment of people, irrespective of gender, social or cultural differences while Equity means the quality of being fair and…