Advertising And Marketing Agency Blog

Account Manager

The account manager is the link between the client and the agency, acting as both the salesperson for the agency and the client’s representative within the agency, also to lead the agencies ideas presentation, ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.

  • Managing, reviewing progress and delivering the client’s advertisement projects.
  • Conducting meetings with the clients as well as informing them about current work status of their projects.
  • Locates or proposes potential business deals by contacting potential clients; discovering and exploring opportunities.
  • Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
  • Identifying accounts whose revenue may be shrinking so as to address any at risk customers and reach out to these accounts to ensure they are retained.
  • Monitoring work performance of colleagues and setting sales targets.
  • Training, coaching, and development of account executives.
  • Developing strategies to drive online traffic to the company website.
  • Extensive knowledge of the digital marketing space.
  • Ability to manage multiple projects and teams at the same time.
  • Excellent time management, organization, and task prioritization skills.
Skills and Specification
  • A very good first degree
  • Second degree and marketing qualifications an advantage (APCON, CIM)
  • 3-5 years work experience in a corporate environment, with at least 3 years specifically in advertising and communications
  • Proven track record of managing large accounts successfully
  • Must be able to develop advertising and communication solutions to a variety of client briefs
  • Must have excellent reporting standards and ability to work unsupervised
  • Ability to conduct research and analyze data Proven ability to develop convincing presentations and business plans
  • Ability to direct and manage a small team
Skills (Social / Business)
  • Passion for brand building and creativity are required for this role
  • Excellent speaking and presentation skills, Interpersonal relations and people management
  • Very good understanding of the social media universe and comfortable with communication tools online.
  • Account planning and communication development
  • Budgeting and financial planning for projects and campaign