How to Build a Successful Personal Brand – The 4 Acts (Part IV)
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How to Build a Successful Personal Brand – The 4 Acts (Part IV)

Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons;  they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding.   1. The Lover The Lover seeks to make…

How to Build a Successful Personal Brand – The 4 Acts (Part III)
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How to Build a Successful Personal Brand – The 4 Acts (Part III)

In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In this piece, the focus is…

How to Build a Successful Personal Brand – Defining Your Archetype
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How to Build a Successful Personal Brand – Defining Your Archetype

According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’!     In Marketing,…