Getting attention in a noisy market – 5 Things we learnt from the Music Artist, Fave
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Getting attention in a noisy market – 5 Things we learnt from the Music Artist, Fave

Multi-talented and multi-genre crooner, Fave has been a sensation in the Nigerian music space and even beyond. With a growth that’s well deserved, she has not only risen in the industry, she has also grown in the hearts of her customers/listeners. Having started singing early, she began getting inspired by established artists after which she…

Madness or Marketing?  10 greatest advertising stunts ever pulled
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Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys…