Lagos traffic TRUTH, INSIGHT, THE WAY IT IS WHAT’S IN A NAME? CREATIVE EFFECTIVENESS TALK HUMAN
TRUTH, INSIGHT, THE WAY IT IS

FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy,
creative communication and engaging experience

What’s in a Name?

Etu Odi means the true nature of things.

CREATIVE EFFECTIVENESS

We believe in the commercial value of ideas

TALK HUMAN

TALK HUMAN is the idea that the most effective way for brands
pass their message across is to emulate real human communication.
By asking WHO?, WHAT?, WHY?, WHEN? AND WHERE?

About Etu OdiThe Way it Is

TRUTH, INSIGHT, THE WAY IT IS
Etu Odi Communications is a FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy, creative communication and engaging experience in helping organisations chart the course from awareness to loyalty in the minds and hearts of its customers. We aim to help clients release the potential of their brands by making sure that their benefits are clearly defined and effectively communicated through powerful ideas around which communities of like minded passionistas can converge and interact.

WHAT’S IN A NAME?
Etu Odi stands for ‘the way it is’ or ‘the true nature of things,’ and in as much as it is our name, we see it more as a philosophy. A philosophy that any solution based on proper insight produces really incredible results.

We invest a great deal into acquiring this insight and gaining a deep understanding of the audience that our clients are looking to attract. Its about building empathy, understanding their needs, goals, wants, desires. That’s how relationships are built.

CREATIVE EFFECTIVENESS
We are driven by the generation of powerful ideas, which when effectively communicated build brands. That is, creativity that has shown measurable and proven impact on a client’s business by affecting consumer behaviour, brand equity and profit.

TALK HUMAN
The idea that the most effective way for brands to pass their message across is to emulate real human communication. By asking WHO?, WHAT?, WHY?, WHEN? AND WHERE?, we define the the target, the reason, the message, the timing, the delivery. Then by asking HOW FAR?! we establish the feedback loop that turns communication into conversation.

 

I think the real risk comes in being willing to try to be authentic.

— Dan wieden

Our Services

WHAT WE DO

One thing that is clear when you deal with us is that we are passionate about exciting insights and the resultant ideas. It takes powerful insights to propel an idea across multiple channels and sustain them through time.

BRAND STRATEGY

BRAND COMMUNICATION

BRAND EXPERIENCE

Our People

Uzoma Okoye

A brand communications expert working for some of the top agencies in the UK where he rose to Creative Director, before setting up and running an award winning agency.

He brings international quality and experience gained working on some of the largest brands such as Peugeot, Orange, Esso, HP and IBM.

In Nigeria, he was Creative Director at FKG2, part of Troyka and the Grey network, where he brought fresh ideas in Through-the-line communications for Becks, BAT, HP, Samsung, Dangote, First Bank and more.

Uzoma Okoye

Creative Managing Director.

Olumide Campbell

Olumide is essentially a strategic thinker; whether it is repositioning a brand to exploit market opportunities or designing a route-to-market for a new product/ start up or planning a sales promotion.

He cut his teeth in strategy as a management consultant and before joining EtuOdi he managed his own practice and at different times headed the Strategic Planning team and Multi-national Business Unit respectively in JWT Nigeria.

Recently he is involved in training in a professional capacity, but spends his waking hours seeking best-in-class marketing communication strategies for clients in the FCMG, FSI, ITC and other industries.

Olumide Campbell

Strategy Director.

Claude Mwamba

Claude is a multilingual marketing communications expert with a vast African experience. He has worked as a consultant to prestigious organizations such as The John Hopkins University, Center for Communication Programs, The Nigerian Television Authority and host of others.

Formerly with JWT Nigeria and TBWA, he heads the Client Service team. He has worked on global Multinational accounts such as Unilever(Close up, Knorr, Royco, Lux, etc.) Reckitt Benckiser(Dettol, Harpic, Jik and so on)
Claude oversaw the rebranding of the Federal Inland revenue Service, taking it from an obscure government agency to a foremost revenue collecting authority in the Nigeria today

Claude Mwamba

Head, Account Management.

One great principle of design is to Work with pencil Play with it Talk to it Strip it down

–Uzoma Okoye

Portfolio

PTV
33 Export Lager Beer
Hi Malt
Champion Lager Beer
Ikogosi
Orange
Evergreen Apple Nigeria
London Smile
Goldberg  campaign TV commercial
First Bank of Nigeria
Goldberg
TV Advert for "33" Export Larger Anniversary Promo
Malta Gold
More
Smile360
Williams Dark Ale
Wings Restaurant
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The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don’t have any idea about where they’re going to come from tomorrow.

— Hal Riney