TRUTH, INSIGHT, THE WAY IT IS
Etu Odi Communications is a FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy, creative communication and engaging experience in helping organisations chart the course from awareness to loyalty in the minds and hearts of its customers. We aim to help clients release the potential of their brands by making sure that their benefits are clearly defined and effectively communicated through powerful ideas around which communities of like minded passionistas can converge and interact.
WHAT’S IN A NAME?
Etu Odi stands for ‘the way it is’ or ‘the true nature of things,’ and in as much as it is our name, we see it more as a philosophy. A philosophy that any solution based on proper insight produces really incredible results.
We invest a great deal into acquiring this insight and gaining a deep understanding of the audience that our clients are looking to attract. Its about building empathy, understanding their needs, goals, wants, desires. That’s how relationships are built.
We are driven by the generation of powerful ideas, which when effectively communicated build brands. That is, creativity that has shown measurable and proven impact on a client’s business by affecting consumer behaviour, brand equity and profit.
The idea that the most effective way for brands to pass their message across is to emulate real human communication. By asking WHO?, WHAT?, WHY?, WHEN? AND WHERE?, we define the the target, the reason, the message, the timing, the delivery. Then by asking HOW FAR?! we establish the feedback loop that turns communication into conversation.
I think the real risk comes in being willing to try to be authentic.
— Dan wieden