How to Build a Successful Personal Brand – The 4 Acts (Part 2)

If this is your first article on the series, you need to see the previous posts here.  Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, we are looking at the group of personalities that seek to Explore Spirituality! They are the ones we like to call ‘deep’; they usually have Read more…

How to Build a Successful Personal Brand – The 4 Acts (Part I)

In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who seek to Pursue Connections. If you attempt to place yourself into one of these categories as a brand, you are Read more…

How to Build a Successful Personal Brand – Defining Your Archetype

According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’!     In Marketing, just as fictional characters are written according to broadly defined paradigms that help us understand their actions, a brand archetype Read more…

Top 3 Reasons Why You Need Testimonials to Sell More

So, you’ve got this amazing product and a great launch plan, and you are sure your products will sell out…but, here’s the crazy plot twist – your post-launch sales performance wasn’t anything near a success. So, what exactly did you do wrong? Well, probably nothing – but there’s a good chance that people did not trust you enough to try out your product or services. It doesn’t matter if your company already has a full-blown Read more…

5 Expert Tips For Creating Content Your Audience Will Love

So, you’ve got a brand or you are probably just starting yours – but the bottom line is that you are looking for ways to ensure that you build an audience base that’ll fall crazily in love with your brand. Now, there are many ways to attract and retain your audience, but one of the most effective brand & marketing strategies many successful businesses use is content. Trust us, when the content is juicy and Read more…

4 Things To Do This December  

The aroma of an anticipated holiday. The sweet melodies of Christmas in the air. The tingly feeling of a 12- months ride, rapidly gliding towards an end. And the beautiful uncertainty of welcoming a new phase, in the forthcoming year 2020. These and more are the triggers of the usual exciting calmness that comes with the month of December. However, like the saying goes- “It’s not over until it’s over.” Thus, before the year runs Read more…

Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys will have to flow with the disruptions or consider themselves dinosaurs. Mind blowing campaigns have been a regular feature since Read more…

FELABRATION 2019: ‘Teacher Don’t Teach Me Nonsense’

  The song ‘Teacher Don’t Teach Me Nonsense’ released in 1986 by the great Nigerian music icon, Fela Anikulapo-Kuti is one that can best be described as evergreen. With over 30 years of impact, its conscious lyrics on various social issues remain a didactic guide many generations later. The song title was chosen as the theme for the recent Felabration symposium held in Ikeja, Lagos. The event kicked off the one-week annual festival of music Read more…