Top 3 Reasons Why You Need Testimonials to Sell More

So, you’ve got this amazing product and a great launch plan, and you are sure your products will sell out…but, here’s the crazy plot twist – your post-launch sales performance wasn’t anything near a success. So, what exactly did you do wrong? Well, probably nothing – but there’s a good chance that people did not trust you enough to try out your product or services. It doesn’t matter if your company already has a full-blown Read more…

5 Expert Tips For Creating Content Your Audience Will Love

So, you’ve got a brand or you are probably just starting yours – but the bottom line is that you are looking for ways to ensure that you build an audience base that’ll fall crazily in love with your brand. Now, there are many ways to attract and retain your audience, but one of the most effective brand & marketing strategies many successful businesses use is content. Trust us, when the content is juicy and Read more…

4 Things To Do This December  

The aroma of an anticipated holiday. The sweet melodies of Christmas in the air. The tingly feeling of a 12- months ride, rapidly gliding towards an end. And the beautiful uncertainty of welcoming a new phase, in the forthcoming year 2020. These and more are the triggers of the usual exciting calmness that comes with the month of December. However, like the saying goes- “It’s not over until it’s over.” Thus, before the year runs Read more…

Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys will have to flow with the disruptions or consider themselves dinosaurs. Mind blowing campaigns have been a regular feature since Read more…

FELABRATION 2019: ‘Teacher Don’t Teach Me Nonsense’

  The song ‘Teacher Don’t Teach Me Nonsense’ released in 1986 by the great Nigerian music icon, Fela Anikulapo-Kuti is one that can best be described as evergreen. With over 30 years of impact, its conscious lyrics on various social issues remain a didactic guide many generations later. The song title was chosen as the theme for the recent Felabration symposium held in Ikeja, Lagos. The event kicked off the one-week annual festival of music Read more…

Reflections

Reflections can guide one’s direction. It could serve as a compass, helping to navigate from wrong paths previously taken. It’s another October, gradually gliding. It’s a new phase that will lead to our 60th year of independence, a new year with many more fresh and blank pages to be filled with our actions and inactions. Therefore, before we begin writing this new script or hurriedly add this new phase to the pages of history books, Read more…

Freedom Within the Colors of Green White Green

   Image source: shipsandports From the depths of various experiences, values and backgrounds, the word ‘FREEDOM’ comes in different dimensions and meanings to different people. However, regardless of whatever form it takes, the binding link to all its definitions is that, freedom connotes a release from one form of containment or the other- liberty.  Literally, freedom is to exhale. “…the labor of our Heroes past Shall never be in vain, To serve with heart and Read more…

The Big Question: Equity or Equality?

Achieving balance is a never-ending journey. When issues on gender balance are discussed, words like “equity” and “equality” are thrown around, hence, the need to understand them as tools for bettering the balance. Equality connotes equal treatment of people, irrespective of gender, social or cultural differences while Equity means the quality of being fair and impartial. Equality advocates for equal quantity of both gender in giving positions and various offers while Equity fights for same Read more…