Getting attention in a noisy market – 5 Things we learnt from the Music Artist, Fave

Multi-talented and multi-genre crooner, Fave has been a sensation in the Nigerian music space and even beyond. With a growth that’s well deserved, she has not only risen in the industry, she has also grown in the hearts of her customers/listeners. Having started singing early, she began getting inspired by established artists after which she started making deliberate efforts to evolve & promote her brand and paying attention to her skills, craft and her entire Read more…

How to Build a Successful Personal Brand – The 4 Acts (Part IV)

Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons;  they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding.   1. The Lover The Lover seeks to make people feel loved and special in order to achieve results. They are passionate about creating connections, expressing appreciation, and they Read more…

How to Build a Successful Personal Brand – The 4 Acts (Part III)

In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In this piece, the focus is on the personality types that choose legacy over comfort or normalcy! In fact, they tend to find ‘normal’ boring…the Outlaw, Read more…

How to Build a Successful Personal Brand – The 4 Acts (Part II)

If this is your first article on the series, you need to see the previous posts here.  Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, we are looking at the group of personalities that seek to Explore Spirituality! They are the ones we like to call ‘deep’; they usually have Read more…

How to Build a Successful Personal Brand – The 4 Acts (Part I)

In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who seek to Pursue Connections. If you attempt to place yourself into one of these categories as a brand, you are Read more…

How to Build a Successful Personal Brand – Defining Your Archetype

According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’!     In Marketing, just as fictional characters are written according to broadly defined paradigms that help us understand their actions, a brand archetype Read more…

Top 3 Reasons Why You Need Testimonials to Sell More

So, you’ve got this amazing product and a great launch plan, and you are sure your products will sell out…but, here’s the crazy plot twist – your post-launch sales performance wasn’t anything near a success. So, what exactly did you do wrong? Well, probably nothing – but there’s a good chance that people did not trust you enough to try out your product or services. It doesn’t matter if your company already has a full-blown Read more…

5 Expert Tips For Creating Content Your Audience Will Love

So, you’ve got a brand or you are probably just starting yours – but the bottom line is that you are looking for ways to ensure that you build an audience base that’ll fall crazily in love with your brand. Now, there are many ways to attract and retain your audience, but one of the most effective brand & marketing strategies many successful businesses use is content. Trust us, when the content is juicy and Read more…