If this is your first article on the series, you need to see the previous posts here. Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, Read more…
In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Read more…
According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see Read more…
There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!