How to Build a Successful Personal Brand – The 4 Acts (Part I)

In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who seek to Pursue Connections.

If you attempt to place yourself into one of these categories as a brand, you are likely to see yourself in more than one archetype. This is okay for a start but as you dig deeper into your ‘whys‘, ‘whats’ and ‘hows’ you may see that you are better aligned to a particular/ dominant trait.



Those Who Seek To Provide Structure

The archetypes in this group all have a mutual purpose in that they all want to provide solutions to the world. Does this sound like you? Do you care about helping people? Let’s break it down.

1 – The Caregiver

The core of the existence of a Caregiver is service. A Caregiver sees it as an obligation to provide help to as many as possible. These are the ones who run by the motto, no one should be left behind and they would not mind going out of their ways to sort the needs of people.

Some of the attributes of a caregiver are selflessness, compassion, empathy, patience, and thoughtfulness. They are motivated to help others not because they are trying to prove a point or get a reward, they are motivated by the need to make society a better place. Their fears are selfishness and ingratitude.

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2 – The Creator

Creators focus on providing structure through creation, self-expression and innovation. If you think of an archetype that loves to bring new things to life, not because of the glory it will bring to them but because it’s an expression of his person, the creator is that person.

Some of the attributes of a creator are artistry, originality, vision, imagination and creation, while some of its fears are stagnation, perfectionism, and duplication. The creator will tell you if you can imagine it, then it can be done. Do you constantly look for freedom to express yourself? Then you just might be a creator.

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3 – The Ruler

Ever felt a need to step in to prevent disorderliness, stand up for the oppressed, be a leader and gain control? Then you might just be a ruler. These ones are characterized by their need for order, structure, and power.  A ruler strives to not only gain power but to also retain it, they seek to be seen as capable and as role models to others. At its worst, a ruler could be a ruthless oppressor.

Some key attributes of a ruler are responsibility, leadership, prosperity, status, wealth, success while some of its fears are a failure, poverty, loss of status, and chaos.

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Do you see yourself in any of these three? If not, stay tuned as we’ll be examining elements of the other quadrants later on in the series.


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