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HACKING 101 – How to earn that raise

Understanding  the GOOD-HACKS of your job According to Robert Half’s research, 45% of employees believe they are underpaid at work. However, employers are willing to pay high-performing employees.    If you’re like many people who find working on your job difficult since you believe you work so hard for so Read more…

By Etu Odi, 7 monthsSeptember 6, 2022 ago
Articles

Getting attention in a noisy market – 5 Things we learnt from the Music Artist, Fave

Multi-talented and multi-genre crooner, Fave has been a sensation in the Nigerian music space and even beyond. With a growth that’s well deserved, she has not only risen in the industry, she has also grown in the hearts of her customers/listeners. Having started singing early, she began getting inspired by Read more…

By Etu Odi, 1 year ago
Articles

How to Build a Successful Personal Brand – The 4 Acts (Part IV)

Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons;  they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding.   1. The Lover Read more…

By Etu Odi, 1 year ago
Articles

How to Build a Successful Personal Brand – The 4 Acts (Part III)

In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In Read more…

By Etu Odi, 1 year ago
Articles

How to Build a Successful Personal Brand – The 4 Acts (Part II)

If this is your first article on the series, you need to see the previous posts here.  Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, Read more…

By Etu Odi, 1 yearOctober 14, 2021 ago
Articles

How to Build a Successful Personal Brand – The 4 Acts (Part I)

In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Read more…

By Etu Odi, 2 yearsSeptember 23, 2021 ago
Articles

How to Build a Successful Personal Brand – Defining Your Archetype

According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see Read more…

By Etu Odi, 2 yearsSeptember 23, 2021 ago
Articles

4 Things To Do This December  

The aroma of an anticipated holiday. The sweet melodies of Christmas in the air. The tingly feeling of a 12- months ride, rapidly gliding towards an end. And the beautiful uncertainty of welcoming a new phase, in the forthcoming year 2020. These and more are the triggers of the usual Read more…

By Etu Odi, 3 yearsDecember 24, 2019 ago
Articles

Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, Read more…

By Etu Odi, 3 yearsNovember 15, 2019 ago
Articles

FELABRATION 2019: ‘Teacher Don’t Teach Me Nonsense’

  The song ‘Teacher Don’t Teach Me Nonsense’ released in 1986 by the great Nigerian music icon, Fela Anikulapo-Kuti is one that can best be described as evergreen. With over 30 years of impact, its conscious lyrics on various social issues remain a didactic guide many generations later. The song Read more…

By Etu Odi, 3 yearsNovember 8, 2019 ago
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