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Thinking

Articles

Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, Read more…

By Etu Odi, 3 yearsNovember 15, 2019 ago
Thinking

Freedom Within the Colors of Green White Green

   Image source: shipsandports From the depths of various experiences, values and backgrounds, the word ‘FREEDOM’ comes in different dimensions and meanings to different people. However, regardless of whatever form it takes, the binding link to all its definitions is that, freedom connotes a release from one form of containment Read more…

By Etu Odi, 3 yearsOctober 25, 2019 ago
Thinking

Mental Health Awareness Among Creatives

Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and Read more…

By Etu Odi, 3 yearsSeptember 10, 2019 ago
Thinking

Let us Balance for Better

“Keep going, keep going”, says the woman. “Now, pause a bit. This sounds like a great deal, but it’s glitter, sir. This isn’t gold, trust me on this one.” “So, what if we lost that account? Better things lie ahead! This has bought us time to fuel our strategy.” “Come Read more…

By Etu Odi, 4 yearsMarch 8, 2019 ago
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