Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, Read more…
Image source: shipsandports From the depths of various experiences, values and backgrounds, the word ‘FREEDOM’ comes in different dimensions and meanings to different people. However, regardless of whatever form it takes, the binding link to all its definitions is that, freedom connotes a release from one form of containment Read more…
Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and Read more…
“Keep going, keep going”, says the woman. “Now, pause a bit. This sounds like a great deal, but it’s glitter, sir. This isn’t gold, trust me on this one.” “So, what if we lost that account? Better things lie ahead! This has bought us time to fuel our strategy.” “Come Read more…