33 Export Lager Beer is a national beer brand and lead product of Consolidated Breweries, that has enjoyed a key place in the nation’s history, but faced increasing competition in the every day value segment that it played.

Armed with in-depth consumer study, we repositioned the brand on a platform expressed as “The new code of friendship”, always engaging our target in fun ways through all channels from communication to in-bar activities.

To drive sales, we ran the “Crack the Code” Promo. An innovative spin on the traditional Under the Crown route, We engaged the consumers via social media channels e.g. facebook and twitter and enjoyed a significant increase in participation.