CHALLENGE: Goldberg doesn’t enjoy top of mind awareness when it comes to stock ordering and there is no incentive from barmen to push the brand.

IDEATION: If bar men get rewarded for collation of crowns they will remind bar owners of Goldberg. Bar owners will also stock if they get rewarded.

DEPLOYMENT: Activated over 300 bars across the west region involving both bar owners and barmen ~ bar owner gets 1 crate free for 5 cases purchased while barmen get rewarded for collecting above 100 crowns weekly.

RESULT: Improved response from barmen and bar owners. 25% increase in sales.