Launched in 1991, Hi-Malt nourishing nonalcoholic malt drink has earned a respectable place in the Nigerian market.

Our first brief was to mitigate stagnating volumes and declining equity through a campaign titled “Live the Hi-Life” that was supported by celebrity endorsements and consumer activations. The current campaign tells a story of a little girl and her superhuman mum, reconnecting the brand with its core family target, and reinforcing its vitality message.