Licensing issues warranted that Maltonic, which had been around for more than 20years had to be rested and replaced with a new brand, Malta Gold. This had to be achieved without any loss in sales volume.
The brand was launched on a platform of “Golden moments” using emotive images to build brand affinity
We held trade and consumer launch events in key cities across Nigeria, lerveraging PR as well as running a promotion activity. As a result, Malta Gold monthly sales volumes surpassed Maltonic in just three months of launch
TVC, Radio, Press, Outdoor, PR, Merchandising