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  • Madness or Marketing?  10 greatest advertising stunts ever pulled
    Articles | Thinking | Uncategorized

    Madness or Marketing? 10 greatest advertising stunts ever pulled

    ByEtu Odi November 15, 2019February 13, 2020

    Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys…

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  • Reflections
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    Reflections

    ByEtu Odi October 29, 2019February 13, 2020

    Reflections can guide one’s direction. It could serve as a compass, helping to navigate from wrong paths previously taken. It’s another October, gradually gliding. It’s a new phase that will lead to our 60th year of independence, a new year with many more fresh and blank pages to be filled with our actions and inactions….

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  • The Big Question: Equity or Equality?
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    The Big Question: Equity or Equality?

    ByEtu Odi October 2, 2019February 13, 2020

    Achieving balance is a never-ending journey. When issues on gender balance are discussed, words like “equity” and “equality” are thrown around, hence, the need to understand them as tools for bettering the balance. Equality connotes equal treatment of people, irrespective of gender, social or cultural differences while Equity means the quality of being fair and…

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  • 12 Of The Best World Cup Ads Ever Made
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    12 Of The Best World Cup Ads Ever Made

    ByEtu Odi June 13, 2014February 13, 2020

    Every four years, the well-lushed lawns of the best stadiums of a country welcomes the world’s best footy stars to display their skills, thrill their fans, excite their countrymen and sadly, many times break the heart – and maybe fortune of the lovers of the World’s most popular game. But above all, every football star…

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  • What is Mobile Number Portability?
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    What is Mobile Number Portability?

    ByEtu Odi September 20, 2013February 13, 2020

    One of the toughest decisions that can be taken by any mobile phone user in Nigeria today will be to discard a line because the user is not enjoying the best quality of service from the operator. It becomes more difficult if you have been using the line for say five to six years and…

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Etu Odi Communications is a FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy; creative communication and engaging experience in helping organization chart the course from awareness to loyalty in the minds and hearts of its customers.

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