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Branding

Building A Great Brand Experience; 3 Things You Must Do

There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!

By Etu Odi, 9 monthsSeptember 3, 2021 ago
Uncategorized

The Big Question: Equity or Equality?

Achieving balance is a never-ending journey. When issues on gender balance are discussed, words like “equity” and “equality” are thrown around, hence, the need to understand them as tools for bettering the balance. Equality connotes equal treatment of people, irrespective of gender, social or cultural differences while Equity means the Read more…

By Etu Odi, 3 yearsOctober 2, 2019 ago
Thinking

Mental Health Awareness Among Creatives

Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and Read more…

By Etu Odi, 3 yearsSeptember 10, 2019 ago
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