Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons; they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding. 1. The Lover The Lover seeks to make…
In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In this piece, the focus is…
If this is your first article on the series, you need to see the previous posts here. Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, we are looking at the…
In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who…
According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’! In Marketing,…
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