If this is your first article on the series, you need to see the previous posts here. Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, we are looking at the…
In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who…
According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’! In Marketing,…
Etu Odi Communications is a FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy; creative communication and engaging experience in helping organization chart the course from awareness to loyalty in the minds and hearts of its customers.
