Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons; they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding. 1. The Lover The Lover seeks to make…
In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In this piece, the focus is…
According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’! In Marketing,…
There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!
Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and author noted that, “creatives are…
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