According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see Read more…
There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!
Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and Read more…