Multi-talented and multi-genre crooner, Fave has been a sensation in the Nigerian music space and even beyond. With a growth that’s well deserved, she has not only risen in the industry, she has also grown in the hearts of her customers/listeners. Having started singing early, she began getting inspired by established artists after which she…
Finally, we get to the archetypes that Pursue Connection; Lovers, Jesters and the Everyman. These are the people persons; they seek to leave a good impression on everyone they meet, even when they can’t seem to find any objective benefit in such acts, they do them notwithstanding. 1. The Lover The Lover seeks to make…
In the previous episodes of this series, we have explored the archetypes that provide structure and explore spirituality, where we established the personality types that seek to give value and make the world a better place and also those that tilt towards exploring self, spirituality and unravelling the ‘unknown’. In this piece, the focus is…
If this is your first article on the series, you need to see the previous posts here. Understanding these archetypes and how they map to our personalities as people will go a long way in helping you build an intentional and beneficial personal brand for yourself, and in this part, we are looking at the…
In the first part of this series, we drew a connection between our personality traits in the DISC model and the 4 quadrants that embody 12 distinct archetypal traits; those who seek to Provide Structure, the ones that care so much to Leave a legacy, those who want to Explore Spirituality, and some others who…
According to Merriam Webster, an archetype is an original pattern or model of which all things of the same type are representations or copies. While the Oxford Languages dictionary defines an archetype as a very typical example of a certain person or thing. What comes to mind when they ‘see it’! In Marketing,…
There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!
Etu Odi Communications is a FULL SERVICE CREATIVE AGENCY, combining insightful brand strategy; creative communication and engaging experience in helping organization chart the course from awareness to loyalty in the minds and hearts of its customers.
