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Marketing

Articles

Getting attention in a noisy market – 5 Things we learnt from the Music Artist, Fave

Multi-talented and multi-genre crooner, Fave has been a sensation in the Nigerian music space and even beyond. With a growth that’s well deserved, she has not only risen in the industry, she has also grown in the hearts of her customers/listeners. Having started singing early, she began getting inspired by Read more…

By Etu Odi, 12 months ago
Branding

Building A Great Brand Experience; 3 Things You Must Do

There will always be several other brands that offer the same services that you do. So, how do you stand out in a way your target audience can identify and relate with? Well, that is the question, before you get to debating what colours or fonts to use!

By Etu Odi, 1 yearSeptember 3, 2021 ago
Content

5 Expert Tips For Creating Content Your Audience Will Love

So, you’ve got a brand or you are probably just starting yours – but the bottom line is that you are looking for ways to ensure that you build an audience base that’ll fall crazily in love with your brand. Now, there are many ways to attract and retain your Read more…

By Etu Odi, 1 yearJuly 31, 2021 ago
Articles

Madness or Marketing? 10 greatest advertising stunts ever pulled

Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, Read more…

By Etu Odi, 3 yearsNovember 15, 2019 ago
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