Voice Search Optimisation is in deed a key driver for the Evolution of Marketing Strategies. As of 2020, half of all the online search requirements were voice-activated. This just shows how rapidly voice optimization is changing the world, and consequently, digital marketing strategies.
The aroma of an anticipated holiday. The sweet melodies of Christmas in the air. The tingly feeling of a 12- months ride, rapidly gliding towards an end. And the beautiful uncertainty of welcoming a new phase, in the forthcoming year 2020. These and more are the triggers of the usual exciting calmness that comes with the month of December. However, like the saying goes- “It’s not over until it’s over.” Thus, before the year runs Read more…
Go hard or go home is the mantra that now fuels many advertising agencies. It is believed that marketing isn’t marketing if it is not done with a touch of “madness”. The industry is already saturated with agencies doing the crazy things that the old boys have always abhorred. However, it seems the old boys will have to flow with the disruptions or consider themselves dinosaurs. Mind blowing campaigns have been a regular feature since Read more…
The song ‘Teacher Don’t Teach Me Nonsense’ released in 1986 by the great Nigerian music icon, Fela Anikulapo-Kuti is one that can best be described as evergreen. With over 30 years of impact, its conscious lyrics on various social issues remain a didactic guide many generations later. The song title was chosen as the theme for the recent Felabration symposium held in Ikeja, Lagos. The event kicked off the one-week annual festival of music Read more…
Reflections can guide one’s direction. It could serve as a compass, helping to navigate from wrong paths previously taken. It’s another October, gradually gliding. It’s a new phase that will lead to our 60th year of independence, a new year with many more fresh and blank pages to be filled with our actions and inactions. Therefore, before we begin writing this new script or hurriedly add this new phase to the pages of history books, Read more…
Image source: shipsandports From the depths of various experiences, values and backgrounds, the word ‘FREEDOM’ comes in different dimensions and meanings to different people. However, regardless of whatever form it takes, the binding link to all its definitions is that, freedom connotes a release from one form of containment or the other- liberty. Literally, freedom is to exhale. “…the labor of our Heroes past Shall never be in vain, To serve with heart and Read more…
Achieving balance is a never-ending journey. When issues on gender balance are discussed, words like “equity” and “equality” are thrown around, hence, the need to understand them as tools for bettering the balance. Equality connotes equal treatment of people, irrespective of gender, social or cultural differences while Equity means the quality of being fair and impartial. Equality advocates for equal quantity of both gender in giving positions and various offers while Equity fights for same Read more…
Could creatives be more prone to depression, suicide or any form of mental illness? There is no doubt we live in a world where so many negativities fill the air- the same space creatives draw inspiration. In placing a benchmark to this question, Faddy Finch, a design thinking mentor and author noted that, “creatives are extra sensitive and can be volatile. The same personality types are found in every sector but not compared to banking, Read more…
“Keep going, keep going”, says the woman. “Now, pause a bit. This sounds like a great deal, but it’s glitter, sir. This isn’t gold, trust me on this one.” “So, what if we lost that account? Better things lie ahead! This has bought us time to fuel our strategy.” “Come on, keep going. Keep going”, says the woman. There’s something about today’s woman. Today’s woman is fierce, a goal-getter. She is formidable; works for her Read more…
Every four years, the well-lushed lawns of the best stadiums of a country welcomes the world’s best footy stars to display their skills, thrill their fans, excite their countrymen and sadly, many times break the heart – and maybe fortune of the lovers of the World’s most popular game. But above all, every football star dreams of Victory and lifting the golden cup.